Business Associates of Ascension Welcomes Gordon McKernan

Posted on Apr 27 , 2012

I received a call from my friend, Randy Crawford, who told me about the Business Associates of Ascension (BAA), of which he is the current President. BAA  is a non-competing networking organization of business professionals doing business in the Ascension Parish and surrounding area.  Randy told me that he wanted me to be a guest at their monthly luncheon meeting and discuss my views regarding successful marketing and the importance of advertisement branding.

At the luncheon, it was a pleasant surprise to see a number of familiar faces in the crowd.  I enjoyed listening to the other guest speakers, and was impressed with one in particular who discussed the importance of marketing and the subconscious mind.  I almost felt like I was back in college.

When it was my turn to speak, I told the group in attendance  the steps I use  when developing a new marketing campaign, and told them that they needed to think about their:

Plan

Philosophy, and

Goal

We discussed the importance of considering the 5 “C”s when developing a successful marketing campaign and afterwards the follow-up questions put forth to me, made me realize that like me,  the business owners in today’s economy are striving to get the most for their advertisement dollar.


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