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Business Associates of Ascension Welcomes Gordon McKernan
I received a call from my friend, Randy Crawford, who told me about the Business Associates of Ascension (BAA), of which he is the current President. BAA is a non-competing networking organization of business professionals doing business in the Ascension Parish and surrounding area. Randy told me that he wanted me to be a guest at their monthly luncheon meeting and discuss my views regarding successful marketing and the importance of advertisement branding.
At the luncheon, it was a pleasant surprise to see a number of familiar faces in the crowd. I enjoyed listening to the other guest speakers, and was impressed with one in particular who discussed the importance of marketing and the subconscious mind. I almost felt like I was back in college.
When it was my turn to speak, I told the group in attendance the steps I use when developing a new marketing campaign, and told them that they needed to think about their:
We discussed the importance of considering the 5 “C”s when developing a successful marketing campaign and afterwards the follow-up questions put forth to me, made me realize that like me, the business owners in today’s economy are striving to get the most for their advertisement dollar.