Gordon McKernan recently sat down with Jordy Culotta for an interview on his sports podcast, The Jordy Culotta Show. In their conversation, McKernan discussed the vital role of his marketing team, the power of content creation, and his firm’s approach to navigating the evolving landscape of the Name, Image, and Likeness (NIL) space. Through staying on top of digital trends and seizing opportunities, McKernan has propelled his firm to new heights of success.
McKernan emphasized that social media has become the modern-day equivalent of a billboard, offering unparalleled opportunities for businesses to reach their target audience. With its wide reach and instant connectivity, social media has become an indispensable tool for McKernan and his team. They have recognized the importance of utilizing platforms like Facebook, Instagram, and Twitter to showcase their services, engage with clients, and build a strong online presence.
The NIL space has opened up exciting possibilities for athletes and brands alike, and McKernan recognizes its potential. By partnering with athletes through NIL deals, escpcially LSU Women’s BAsketball. McKernan’s firm has been able to reach a wider audience and forge meaningful connections. By embracing this emerging opportunity, McKernan’s firm has solidified its position as a trailblazer in the NIL world.
McKernan attributes much of his firm’s success to the exceptional talent that makes up his marketing team. He believes that having a team of skilled professionals who are passionate about their work is essential. With their expertise in digital marketing, content creation, and branding, they have been instrumental in elevating the firm’s reputation and expanding its reach. McKernan’s emphasis on cultivating a team of outstanding individuals demonstrates his commitment to surrounding himself with top talent, allowing his firm to reach even greater heights.