As we bid farewell to the old and welcome the new, we’re excited to share our New Year’s billboard. This year’s installment takes a playful jab at a constant in our law firm’s advertising over the past 12 years – Gordon McKernan’s unchanging headshot. However, beyond the humor, the billboard conveys a core message that resonates with our firm’s commitment to being “Your Lawyers for Life.”
The Unchanging Headshot
For over a decade, McKernan’s headshot has graced our firm’s billboards, creating a sense of familiarity and recognition among the community. The New Year’s billboard humorously highlights the consistency of McKernan’s image by featuring the same headshot alongside the corresponding year, dating back to its first appearance.
In an era of ever-changing trends, McKernan’s 12-year-old headshot remains a constant. Our New Year’s billboard invites viewers to laugh at McKernan’s commitment to his signature image.
“Your Lawyers for Life”
Beneath the playful surface, the billboard encapsulates one of Gordon McKernan Injury Attorneys’ core values – being “Your Lawyers for Life.” This motto speaks to our firm’s dedication to establishing lasting relationships with our clients built. By featuring the same headshot year after year, the billboard subtly reinforces our promise of reliability and steadfastness.
At Gordon McKernan Injury Attorneys, we aren’t just legal representatives; we’re partners in our clients’ journeys. The enduring headshot becomes a symbol of the enduring commitment our firm has to its clients. Much like the familiar face on the billboard, our dedication remains constant.
As we navigate the uncertainties of a new year, we are reminded of the enduring values that define our practice. “Your Lawyers for Life” isn’t just a slogan; it’s a promise. As you drive past our New Year’s billboards, laugh and, more importantly, remember we’re here for you – year after year.