In honor of Breast Cancer Awareness Month, we partnered with our Louisiana student-athlete partners across the state to launch a campaign benefitting local cancer organizations.
Gordon has dominated the local Name, Image, & Likeness (NIL) sphere by building our firm an impressive lineup of student-athlete partners. Spanning from Louisiana State University to University of Louisiana at Lafayette and Louisiana Technical University, we continue to demonstrate our support for Louisiana college athletes.
We launched our “Playing for Pink” campaign under our charity arm, Gordon Gives, in light of Breast Cancer Awareness Month. Our student-athlete football partners across the state helped us unite our love for philanthropy and sports to support three local cancer organizations.
Gordon Gives donated $100 for every major stat, including receptions, tackles, sacks, and every 10 yards of offense, achieved by each of his athletes during their respective games last Saturday. For every big play, including touchdowns, turnovers forced, safeties, big returns, clutch receptions, big blocks, and other game changing plays, by a Get Gordon Athlete, Gordon Gives donated another $250 dollars.
With the help of our student-athlete partners, who played three great games, Gordon Gives donated a total of $14,000 to go to Mary Bird Perkins Cancer Center’s Geaux Pink Initiative, Miles Perret Cancer Services’ breast cancer services and the Louisiana Cancer Foundation for Research and Education.
In a video posted to our TikTok account, Gordon shared that breast cancer is a cause that’s personal to him. Gordon’s mother suffered from stage 3 breast cancer, which she fought bravely and ultimately beat. The cause remains close to his heart after watching his mother suffer.
When talking about our Playing for Pink campaign, Gordon said:
Today, we welcomed representatives from Mary Bird Perkins Cancer Center to our Baton Rouge office for a check presentation featuring four of our ten student-athlete partners from the Tigers Football team whose performance shaped our generous donation. We look forward to tomorrow’s visit with Miles Perret Cancer Services in Lafayette and the Louisiana Cancer Foundation for Research and Education’s visit on Monday.