We’re Teaming Up with 14 Athletes To Raise Money for Breast Cancer Awareness

Our “Playing for Pink” campaign will raise thousands of dollars for local cancer organizations.

We’re Playing for Pink! We’re excited to share that we’re teaming up with 14 of our student-athlete partners to support local cancer organizations across the state in honor of Breast Cancer Awareness Month.

Since signing our first NIL deal with Tigers basketball star Alexis Morris in December 2021, we’ve signed 30+ student-athletes, and counting, across the state. Spanning from Louisiana State University to the University of Louisiana at Lafayette, Louisiana Technical University, and even local high schools, our partners are an elite force of talent.

Gordon, who is known for his avid support of local communities and organizations across the state, is joining his love for sports and philanthropy to honor Breast Cancer Awareness Month. Under our charity arm, Gordon Gives, we’ve launched our “Playing for Pink” campaign. The funds earned by our Get Gordon Athletes during the campaign will go toward supporting three local cancer organizations in the state.

Gordon Gives will donate $100 for every major stat, including receptions, tackles, sacks, and every 10 yards of offense, achieved by each of his athletes during their respective games this Saturday. For every big play, including touchdowns, turnovers forced, safeties, big returns, clutch receptions, big blocks, and other game-changing plays, by a Get Gordon Athlete, Gordon Gives will donate another $250 dollars.

Our Get Gordon Athletes on the Tigers Football team will be “Playing for Pink” to support Mary Bird Perkins Cancer Center’s Geaux Pink Initiative, for a minimum total commitment of $5,000, during their Saturday game against Ole Miss. Likewise, Dontae Fleming and Andre Jones, our Cajun Football partners, will play to support Miles Perret Cancer Services’ Breast Cancer Support Group during their game against Arkansas State University this Saturday, for a minimum total commitment of $2,500. Up in northern Louisiana, Davon “Smoke” Harris with the LA Tech Bulldogs will play against Rice University this Saturday to raise funds for the Northeast Louisiana Cancer Institute, for a minimum total commitment of $1,000.