Gordon McKernan Launches Promotion Celebrating the Return of His Avocado Billboards 

Lawyer or Avocado?

We’re celebrating the return of our famous avocado billboards with a special promotion.

In the French language, the avocado and the lawyer translate to the same word, l’avocat.  After a member of McKernan’s marketing team shared this interesting fact last year, the team knew they had to do something with it to honor Louisiana’s rich culture.  

The billboards, which feature McKernan’s face as the pit of an avocado, received an overwhelming response from the community last year, prompting their return. McKernan and his team have dominated the legal marketing space with their quirky marketing campaigns.  

To celebrate the billboard’s return, McKernan has launched a special promotion from May 1 to May 31. Participants are invited to take a picture of themselves with one of the l’avocat billboards and post it on social media with the hashtag #getgordon for a chance to win a prize.  

The first 100 people to follow the rules of the promotion will win some Gordon-branded swag, including a t-shirt and a l’avocat sticker. At the end of the promotion, McKernan will randomly select one participant to win a $500 gift card.  

***Please remember to prioritize safety and pull over to take your pictures. We do not endorse unsafe driving.

“I am thrilled to bring back the l’avocat billboards. I always look forward to seeing the creative ways people take their pictures with the billboards and can’t wait to see what this year brings.”  

gordon mckernan