Amazon Prime’s The Money Game Highlights Gordon McKernan’s Role in Supporting LSU Athletes and the NIL Movement
We’re excited to announce the release of Amazon Prime’s The Money Game. The six-episode documentary explores the profound impact of the NCAA’s decision to allow student-athletes to profit from their Name, Image, and Likeness (NIL). The series shines a spotlight on several standout LSU athletes and the seismic shift NIL has created in the world of college sports. At the heart of this transformation is our very own Gordon McKernan, who played a key role both in the real-life events leading up to the documentary and as a prominent figure throughout the six-episode series.
Gordon McKernan’s Role in the NIL Movement
Following the NCAA’s landmark decision to allow student-athletes to profit from their NIL, college sports entered a new era. Gordon was one of the first to embrace this opportunity, quickly becoming one of the state’s most influential boosters and supporters of LSU athletes.
In The Money Game, Gordon speaks candidly about how his initial interest in NIL deals was sparked by curiosity: “I put my toe in the NIL pool just out of curiosity. That’s it. I’m always trying something new, creating a little buzz, being a contrarian.”
But what started as a small step quickly expanded as he realized the profound impact NIL could have on both the athletes and the community. Gordon’s early involvement has solidified him as one of Louisiana’s biggest advocates for student-athletes, using his platform to uplift them in ways that were never possible before the NIL era.
Supporting LSU Athletes
The series dives into the lives of LSU athletes like Jayden Daniels, Alia Armstrong, Angel Reese, Flau’jae Johnson, and others, all of whom have worked with Gordon through NIL deals.
One standout moment in the series comes when Gordon reflects on last year’s LSU vs. Alabama matchup that led to a historic win for LSU. After witnessing Jayden Daniels’ performance in that game, Gordon immediately recognized his potential and decided he wanted to partner with him. What surprised Gordon the most during their initial meetings was learning that Jayden, despite his talent, had not yet secured many NIL deals from other companies. It was then that Gordon made the leap, signing Jayden to a deal that included a memorable commercial where Jayden and LSU tight end Mason Taylor recreated the winning play from the game.
This partnership is just one example of Gordon’s approach to NIL. He seeks out talented athletes, understands their stories, and provides them with the support they need to elevate their profiles in ways that hadn’t been possible before. Gordon has always seen NIL as more than just marketing; it’s a way to invest in the future of young athletes and their communities.
In one memorable scene, Gordon and his team sit around a conference table, brainstorming ways to maximize a recent NIL deal they made with members of LSU’s gymnastics team. Their discussions highlight the thoughtful strategy behind these partnerships. They use NIL not just to elevate athletes, but also to give back to the community and build connections.
The final episode of The Money Game offers a beautiful conclusion, showcasing a special moment with hurdler Alia Armstrong. As part of her NIL deal, Alia eagerly awaits the unveiling of her first billboard, a public celebration of her hard work and dedication. That moment is, in many ways, a reflection of the core values Gordon holds dear. Gordon’s involvement in NIL deals has always been rooted in a desire to support and uplift others, and that mission continues to guide our work today.
A Legacy of Support
At Gordon McKernan Injury Attorneys, we are honored to have played a role in this new era of college sports. The Money Game beautifully captures the essence of what NIL has become—not just a marketing opportunity, but a way to invest in people and communities.
We encourage everyone to watch The Money Game on Amazon Prime to gain a deeper understanding of the impact NIL has had on college sports and to see firsthand how Gordon McKernan’s support has helped these athletes thrive. This series is not just a documentary; it’s a celebration of the possibilities that come from investing in others.
